The Journey of KAGED: Kris Gethin's Impact on the Fitness Industry

A conversation with the co-founder, Kris Gethin.

For the podcast: Terra, X.com

The story of KAGED with Kris Gethin narrates a story of the start of integrating health into sports and fitness.  Kris Gethin, the founder of KAGED, and a prominent figure in bodybuilding and fitness, has not only left an enduring impact on physical transformation but has also emerged as a successful entrepreneur, leading the charge in reshaping supplement industry norms and advocating for a health-focused approach to fitness Kris talks about his journey with Kyriakos, the founder of Terra– from the 90s, how the bodybuilding industry was, and how it developed to what it is today.

The journey of KAGED with Kris Gethin is one of determination, of a man dedicated to empowering individuals with the knowledge, tools, and resources necessary for holistic well-being and transformative physical changes. From his early days as an avid follower of bodybuilding to his groundbreaking efforts in transforming the supplement industry, Kris Gethin's story is both compelling and instructive, offering valuable insights into the ethos that defines KAGED and its remarkable evolution.

Kris Gethin's venture into fitness traces back to his early fascination with bodybuilding magazines, laying the groundwork for a successful career. His enduring passion for bodybuilding not only led him into the competitive world of natural bodybuilding but also shaped his profound insights into training methodologies and nutritional approaches.

A pivotal moment in Kris Gethin's journey occurred with his significant role in the rapid ascent of Bodybuilding.com. While witnessing the platform's global impact, he realized that the dissemination of information didn't always translate into the wise use of supplements. This realization fueled Kris Gethin's commitment to transparency and integrity within the supplement industry, paving the way for the inception of KAGED.

The innovative DTP (Dramatic Transformation Principle) training methodology, born out of accidents and injuries, marked a turning point in Kris Gethin's career. This approach, emphasizing higher reps and intensity while ensuring muscular failure produced outstanding results and reduced discomfort and injuries. This methodology encapsulated the ethos of KAGED - a relentless pursuit of innovation and efficacy.

KAGED's origin stemmed from Kris Gethin's concerns about the lack of testing and transparency in the supplement industry. His commitment to the highest standards of quality manifested in the creation of KAGED Supplements, addressing issues like undisclosed animal by-products in protein powders.

The ethos of KAGED extended beyond creating effective supplements; it represented a paradigm shift, a philosophy merging health and fitness. Kris Gethin's belief in this philosophy, coupled with the strategic selection of co-founders, laid the foundation for KAGED's success in the supplement industry.

Despite challenges, such as entering the food industry, Kris Gethin remained undeterred. His commitment to educating consumers about supplements and building brand loyalty showcased perseverance and resilience, defining KAGED's ascent and reflecting Kris Gethin's entrepreneurial drive.

A crucial element in KAGED's evolution was consumer engagement in branding and loyalty. Kris Gethin's belief in the value of personal interaction at events played a pivotal role in fostering brand loyalty and establishing KAGED's resonance with its audience. This commitment not only strengthened consumer loyalty but also cultivated a deep sense of trust, contributing to KAGED's formidable rise in the supplement industry.

His dedication to motivating others highlights the true impact of his journey. By bravely tackling obstacles head-on, turning setbacks into chances to improve, and remaining devoted to his passion for fitness, Gethin has become an innovative leader continuously changing the industry. His commitment to enlightening and empowering people worldwide embodies the KAGED ethos. This sets the foundation for a future centered on transparency, excellence, and realizing human potential.